{"id":11816,"date":"2021-05-29T18:22:01","date_gmt":"2021-05-29T10:22:01","guid":{"rendered":"http:\/\/192.168.31.139\/uesdto\/?p=11816"},"modified":"2021-05-29T18:22:02","modified_gmt":"2021-05-29T10:22:02","slug":"%e7%94%a8%e6%88%b7%e7%a0%94%e7%a9%b6%e7%9a%84%e4%bb%b7%e5%80%bc","status":"publish","type":"post","link":"https:\/\/www.uesdto.com\/?p=11816","title":{"rendered":"\u7528\u6237\u7814\u7a76\u7684\u4ef7\u503c"},"content":{"rendered":"\n<p>\u4f5c\u8005\uff1a\u5f17\u52b3\u514b\u00b7\u897f\u6c83\u5fb7<\/p>\n\n\n\n<p>\u539f\u6587\u5730\u5740\uff1a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.toptal.com\/designers\/user-research\/the-value-of-ux-user-research\" target=\"_blank\">https:\/\/www.toptal.com\/designers\/user-research\/the-value-of-ux-user-research<\/a><\/p>\n\n\n\n<p>\u60f3\u8c61\u4e00\u4e0b &#8211; \u60a8\u521a\u521a\u5b8c\u6210\u4e86\u4e00\u4e2a\u9879\u76ee\uff0c\u5ba2\u6237\u9700\u8981\u91cd\u65b0\u8bbe\u8ba1\u4ed6\u4eec\u7684\u7f51\u7ad9\u548c\u5e94\u7528\u7a0b\u5e8f\u3002<\/p>\n\n\n\n<p>\u5ba2\u6237\uff1a\u201c\u6211\u4eec\u5e0c\u671b\u6539\u5584\u7528\u6237\u4f53\u9a8c\u3002\u6211\u4eec\u5e0c\u671b\u6211\u4eec\u7684\u5ba2\u6237\u7231\u4e0a\u6211\u4eec\u7684\u4ea7\u54c1\u2014\u2014\u5b83\u5fc5\u987b\u4ee4\u4eba\u77a0\u76ee\u7ed3\u820c\uff01\u201d<\/p>\n\n\n\n<p>\u597d\u6d88\u606f\u662f\uff1a\u81f3\u5c11\u8be5\u5ba2\u6237\u4e86\u89e3\u7528\u6237\u4f53\u9a8c (UX)\uff0c\u5173\u5fc3\u5ba2\u6237\u7684\u9700\u6c42\uff0c\u5e76\u770b\u5230\u6295\u8d44\u4e8e\u5353\u8d8a\u7528\u6237\u4f53\u9a8c\u7684\u4ef7\u503c\u3002\u4ed6\u4eec\u8bf7\u4e86\u4e00\u4f4d\u5177\u6709 UX \u6280\u80fd\u7684\u4e13\u5bb6\u6765\u63d0\u4f9b\u5e2e\u52a9\u2026\u2026\u4f46\u4ed6\u4eec<em>\u771f\u7684\u4e86\u89e3<\/em>\u63d0\u4f9b\u5353\u8d8a\u7684\u7528\u6237\u4f53\u9a8c\u610f\u5473\u7740\u4ec0\u4e48\u5417\uff1f<\/p>\n\n\n\n<p>UX \u4e0d\u4ec5\u4ec5\u662f\u5728\u4ea7\u54c1\u8bbe\u8ba1\u8fc7\u7a0b\u4e2d\u9075\u5faa\u4e00\u7cfb\u5217\u89c4\u5219\u548c\u542f\u53d1\u5f0f\u65b9\u6cd5\u3002\u987e\u540d\u601d\u4e49\uff0c\u5b83\u662f\u4e3b\u89c2\u7684\u2014\u2014\u4e00\u4e2a\u4eba\u5728\u4f7f\u7528\u4ea7\u54c1\u65f6\u6240\u7ecf\u5386\u7684\u4f53\u9a8c\u3002\u56e0\u6b64\uff0c\u6709\u5fc5\u8981\u4e86\u89e3\u6f5c\u5728\u7528\u6237\u7684\u9700\u6c42\u548c\u76ee\u6807\u3001\u4ed6\u4eec\u7684\u4efb\u52a1\u548c\u80cc\u666f\uff0c\u8fd9\u5bf9\u4e8e\u6bcf\u4e2a\u4ea7\u54c1\u90fd\u662f\u72ec\u4e00\u65e0\u4e8c\u7684\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"536\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-11817 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879300984-cf1005e4db1dab3cfc41549e38b453d4-1024x536.png\"  data-pk-srcset=\"https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879300984-cf1005e4db1dab3cfc41549e38b453d4-1024x536.png 1024w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879300984-cf1005e4db1dab3cfc41549e38b453d4-300x157.png 300w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879300984-cf1005e4db1dab3cfc41549e38b453d4-768x402.png 768w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879300984-cf1005e4db1dab3cfc41549e38b453d4-1536x804.png 1536w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879300984-cf1005e4db1dab3cfc41549e38b453d4-380x199.png 380w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879300984-cf1005e4db1dab3cfc41549e38b453d4-550x288.png 550w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879300984-cf1005e4db1dab3cfc41549e38b453d4-800x419.png 800w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879300984-cf1005e4db1dab3cfc41549e38b453d4-1160x607.png 1160w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879300984-cf1005e4db1dab3cfc41549e38b453d4-760x398.png 760w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879300984-cf1005e4db1dab3cfc41549e38b453d4-1100x576.png 1100w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879300984-cf1005e4db1dab3cfc41549e38b453d4-1600x837.png 1600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879300984-cf1005e4db1dab3cfc41549e38b453d4-600x314.png 600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879300984-cf1005e4db1dab3cfc41549e38b453d4.png 1720w\" ><figcaption>\u7528\u6237\u7814\u7a76\u662f\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002\u4e0d\u8981\u8ba9\u4efb\u4f55\u4eba\u544a\u8bc9\u4f60\u5176\u4ed6\u60c5\u51b5\u3002<\/figcaption><\/figure>\n\n\n\n<p>\u8be5<a href=\"https:\/\/www.toptal.com\/ux\" target=\"_blank\" rel=\"noreferrer noopener\">UX\u4e13\u5bb6<\/a>\u5c06\u719f\u6089\u7684\u683c\u8a00\uff0c<strong>\u8fd9\u4e00\u5207\uff0c\u660e\u77e5\u7528\u6237\u542f\u52a8<\/strong>\uff0c\u4f46\u53ef\u80fd\u4f1a\u5f88\u5feb\u53d1\u73b0\u5f88\u591a\u5ba2\u6237\u6709\u5171\u540c\u7684<a href=\"https:\/\/www.toptal.com\/designers\/ux\/ux-design-misconceptions-and-myths\" target=\"_blank\" rel=\"noreferrer noopener\">\u7ea6UX\u8bef\u89e3<\/a>\u3002<\/p>\n\n\n\n<p>UX \u4e13\u5bb6\u77e5\u9053\u7528\u6237\u4f53\u9a8c\u7814\u7a76\u5c06\u6709\u52a9\u4e8e\u63a8\u52a8\u91cd\u65b0\u8bbe\u8ba1\uff0c\u5e76\u4e14\u901a\u5e38\u4ece\u8be2\u95ee\u7528\u6237\u5f00\u59cb\uff1a<em>\u4ed6\u4eec\u662f\u8c01\uff1f\u4ed6\u4eec\u5728\u505a\u4ec0\u4e48\uff1f\u4ed6\u4eec\u60f3\u8981\u4ec0\u4e48\uff1f\u4ed6\u4eec\u7684\u75db\u70b9\u662f\u4ec0\u4e48\uff1f<\/em><\/p>\n\n\n\n<p>\u4e0d\u5e78\u7684\u662f\uff0c\u5e76\u975e\u6bcf\u4e2a\u5ba2\u6237\u6216\u5229\u76ca\u76f8\u5173\u8005\u90fd\u4f1a\u7acb\u5373\u8ba4\u8bc6\u5230\u8fdb\u884c\u7528\u6237\u7814\u7a76\u7684\u4ef7\u503c\u3002\u5f53\u4ed6\u4eec\u7684\u53cd\u5e94\u662f\u4ed6\u4eec\u8ba4\u4e3a\u8fd9\u662f\u6d6a\u8d39\u65f6\u95f4\u548c\/\u6216\u91d1\u94b1\u65f6\u4f1a\u53d1\u751f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n<p>\u7528\u6237<a href=\"https:\/\/www.toptal.com\/designers\/ux\" target=\"_blank\" rel=\"noreferrer noopener\">\u4f53\u9a8c\u4e13\u5bb6<\/a>\u6709\u8d23\u4efb\u6559\u80b2\u548c\u8bf4\u670d\u5ba2\u6237\uff0c<strong>\u5982\u679c\u6ca1\u6709\u826f\u597d\u7684\u7528\u6237\u7814\u7a76\uff0c\u597d\u7684\u7528\u6237\u4f53\u9a8c\u51e0\u4e4e\u662f\u4e0d\u53ef\u80fd\u7684<\/strong>\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"no-need-for-user-research-there-is-always-a-need-for-user-research\"><span id=\"%e4%b8%8d%e9%9c%80%e8%a6%81%e7%94%a8%e6%88%b7%e7%a0%94%e7%a9%b6%ef%bc%9f%e6%80%bb%e6%98%af%e9%9c%80%e8%a6%81%e7%94%a8%e6%88%b7%e7%a0%94%e7%a9%b6\">\u4e0d\u9700\u8981\u7528\u6237\u7814\u7a76\uff1f\u603b\u662f\u9700\u8981\u7528\u6237\u7814\u7a76<\/span><\/h2>\n\n\n\n<p>\u5982\u679c\u4e0d\u4e86\u89e3\u76ee\u6807\u7528\u6237\u6216\u5176\u9700\u6c42\uff0c\u5c31\u65e0\u6cd5\u521b\u9020\u51fa\u8272\u7684\u7528\u6237\u4f53\u9a8c\u3002\u7528\u6237\u7814\u7a76\u662f\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u4e2d\u6700\u91cd\u8981\u7684\u7ec4\u6210\u90e8\u5206\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"536\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-11818 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879308268-9af883a4a3a66b590a1a7e9c5497307e-1024x536.png\"  data-pk-srcset=\"https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879308268-9af883a4a3a66b590a1a7e9c5497307e-1024x536.png 1024w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879308268-9af883a4a3a66b590a1a7e9c5497307e-300x157.png 300w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879308268-9af883a4a3a66b590a1a7e9c5497307e-768x402.png 768w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879308268-9af883a4a3a66b590a1a7e9c5497307e-1536x804.png 1536w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879308268-9af883a4a3a66b590a1a7e9c5497307e-380x199.png 380w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879308268-9af883a4a3a66b590a1a7e9c5497307e-550x288.png 550w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879308268-9af883a4a3a66b590a1a7e9c5497307e-800x419.png 800w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879308268-9af883a4a3a66b590a1a7e9c5497307e-1160x607.png 1160w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879308268-9af883a4a3a66b590a1a7e9c5497307e-760x398.png 760w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879308268-9af883a4a3a66b590a1a7e9c5497307e-1100x576.png 1100w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879308268-9af883a4a3a66b590a1a7e9c5497307e-1600x837.png 1600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879308268-9af883a4a3a66b590a1a7e9c5497307e-600x314.png 600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879308268-9af883a4a3a66b590a1a7e9c5497307e.png 1720w\" ><figcaption>\u7528\u6237\u7814\u7a76\u5e94\u8be5\u5851\u9020\u60a8\u7684\u4ea7\u54c1\u8bbe\u8ba1\u5e76\u5b9a\u4e49\u6307\u5bfc\u65b9\u9488\uff0c\u4f7f\u60a8\u80fd\u591f\u505a\u51fa\u6b63\u786e\u7684\u7528\u6237\u4f53\u9a8c\u51b3\u7b56\u3002<\/figcaption><\/figure>\n\n\n\n<p>\u7528\u6237\u7814\u7a76\u5c06\u6709\u52a9\u4e8e\u5851\u9020\u60a8\u7684\u4ea7\u54c1\u5e76\u5b9a\u4e49\u4e3a\u60a8\u7684\u7528\u6237\u63d0\u4f9b\u826f\u597d\u4f53\u9a8c\u7684\u6307\u5357\u3002\u901a\u8fc7\u4e0d\u82b1\u4efb\u4f55\u65f6\u95f4\u8fdb\u884c\u7814\u7a76\u5e76\u6839\u636e\u5047\u8bbe\u8fdb\u884c\u8bbe\u8ba1\u51b3\u7b56\uff0c\u60a8\u53ef\u80fd\u4f1a\u5192\u65e0\u6cd5\u6709\u6548\u5730\u6ee1\u8db3\u7528\u6237\u9700\u6c42\u7684\u98ce\u9669\u3002<\/p>\n\n\n\n<p>\u7528\u6237\u4f53\u9a8c\u4e13\u5bb6\u5e94\u8be5\u5145\u5f53\u6709\u6548\u8bbe\u8ba1\u7684\u5021\u5bfc\u8005\uff0c\u6c38\u8fdc\u4e0d\u8981\u7b80\u5355\u5730\u63a5\u53d7\u6ca1\u6709\u65f6\u95f4\u6216\u91d1\u94b1\u8fdb\u884c\u7528\u6237\u7814\u7a76\u7684\u8bba\u70b9\u3002<\/p>\n\n\n\n<p>\u8fd9\u5c31\u662f<a href=\"http:\/\/www.uxmatters.com\/mt\/archives\/2015\/11\/10-user-research-myths-and-misconceptions.php\">UXmatters \u7684<\/a>\u9ad8\u7ea7 UX \u67b6\u6784\u5e08 Jim Ross \u7684<a href=\"http:\/\/www.uxmatters.com\/mt\/archives\/2015\/11\/10-user-research-myths-and-misconceptions.php\">\u770b\u6cd5<\/a>\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u5728\u4e0d\u4e86\u89e3\u7528\u6237\u53ca\u5176\u9700\u6c42\u7684\u60c5\u51b5\u4e0b\u521b\u5efa\u4e00\u4e9b\u4e1c\u897f\u662f\u4e00\u4e2a\u5de8\u5927\u7684\u98ce\u9669\uff0c\u901a\u5e38\u4f1a\u5bfc\u81f4\u8bbe\u8ba1\u4e0d\u4f73\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u5e76\u6700\u7ec8\u5bfc\u81f4\u66f4\u9ad8\u7684\u6210\u672c\uff0c\u6709\u65f6\u751a\u81f3\u662f\u8d1f\u9762\u540e\u679c\u3002<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"lack-of-user-research-can-lead-to-negative-consequences\"><span id=\"%e7%bc%ba%e4%b9%8f%e7%94%a8%e6%88%b7%e7%a0%94%e7%a9%b6%e4%bc%9a%e5%af%bc%e8%87%b4%e8%b4%9f%e9%9d%a2%e5%90%8e%e6%9e%9c\">\u7f3a\u4e4f\u7528\u6237\u7814\u7a76\u4f1a\u5bfc\u81f4\u8d1f\u9762\u540e\u679c<\/span><\/h2>\n\n\n\n<p>\u4ea7\u54c1\u8bd5\u56fe\u89e3\u51b3\u4ec0\u4e48\u95ee\u9898\uff1f\u5728\u8bbe\u8ba1\u548c\u6539\u8fdb\u4ea7\u54c1\u65f6\uff0c\u4e00\u5207\u90fd\u5e94\u8be5\u56de\u5230\u76ee\u6807\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u6709\u65f6\uff0c\u5373\u4f7f\u662f<a href=\"https:\/\/www.toptal.com\/designers\/ux\/decision-making-biases-why-terrible-designs-seem-like-a-good-idea-at-the-time\" target=\"_blank\" rel=\"noreferrer noopener\">\u6700\u7cdf\u7cd5\u7684\u60f3\u6cd5\u4e00\u5f00\u59cb\u770b\u8d77\u6765\u4e5f\u5f88\u68d2<\/a>\uff0c\u5c24\u5176\u662f\u5f53\u6ca1\u6709\u8003\u8651\u6216\u6d4b\u8bd5\u4eba\u7c7b\u884c\u4e3a\u7684\u66f4\u6df1\u5c42\u6b21\u7684\u7ec6\u5fae\u5dee\u522b\u65f6\u3002\u4ee5\u6700\u521d\u4f5c\u4e3a\u6d88\u8d39\u7535\u5b50\u4ea7\u54c1\u53d1\u5e03\u7684\u8c37\u6b4c\u773c\u955c\u4e3a\u4f8b\uff0c\u8fd9\u6b3e\u9ad8\u79d1\u6280\u53ef\u7a7f\u6234\u8bbe\u5907\u672a\u80fd\u5f97\u5230\u5e7f\u6cdb\u91c7\u7528\u3002\u867d\u7136\u6280\u672f\u529f\u80fd\u6309\u9884\u671f\u5de5\u4f5c\uff0c\u4f46\u7f3a\u4e4f\u660e\u786e\u7684\u7528\u6237\u9700\u6c42\u548c\u8bbe\u5907\u5728\u4f69\u6234\u8005\u8138\u4e0a\u7684\u4ee4\u4eba\u53cd\u611f\u7684\u5b58\u5728\u6697\u793a\u7740\u8d2b\u8840\u7684\u4e0a\u4e0b\u6587\u7528\u6237\u7814\u7a76\u3002<\/p>\n\n\n\n<p>\u8df3\u8fc7\u7528\u6237\u7814\u7a76\u901a\u5e38\u4f1a\u5bfc\u81f4\u201c\u529f\u80fd\u201d\uff0c\u5373\u7531\u6280\u672f\u53ef\u80fd\u6027\u9a71\u52a8\u800c\u4e0d\u662f\u7531\u7528\u6237\u76ee\u6807\u8fc7\u6ee4\u7684\u51b3\u7b56\u3002\u8bbe\u8ba1\u4eba\u5458\u6709\u8d23\u4efb\u6839\u636e\u6838\u5fc3\u7528\u4f8b\u9a8c\u8bc1\u6bcf\u4e2a\u529f\u80fd\u60f3\u6cd5\u3002<\/p>\n\n\n\n<p>\u201c\u7279\u8272\u201d\u8bbe\u8ba1\u7684\u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\u662f\u5e38\u89c1\u7684\u7535\u89c6\u9065\u63a7\u5668\u3002\u5b83\u4eec\u4e0d\u76f4\u89c2\uff0c\u5e76\u4e14\u8986\u76d6\u7740\u5341\u51e0\u4e2a\u6309\u94ae\uff0c\u60a8\u7684\u666e\u901a\u7528\u6237\u5bf9\u5176\u529f\u80fd\u4e00\u65e0\u6240\u77e5\uff0c\u8fd9\u4f1a\u5bfc\u81f4\u70e6\u607c\u548c\u4ee4\u4eba\u6cae\u4e27\u7684\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"678\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-11819 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879317679-5ed484afcf30c90819fdc9a82897c7d2-1024x678.jpg\"  data-pk-srcset=\"https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879317679-5ed484afcf30c90819fdc9a82897c7d2-1024x678.jpg 1024w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879317679-5ed484afcf30c90819fdc9a82897c7d2-300x199.jpg 300w, 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https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879317679-5ed484afcf30c90819fdc9a82897c7d2-1160x768.jpg 1160w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879317679-5ed484afcf30c90819fdc9a82897c7d2-760x503.jpg 760w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879317679-5ed484afcf30c90819fdc9a82897c7d2-1100x729.jpg 1100w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879317679-5ed484afcf30c90819fdc9a82897c7d2-1600x1060.jpg 1600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879317679-5ed484afcf30c90819fdc9a82897c7d2-2320x1537.jpg 2320w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879317679-5ed484afcf30c90819fdc9a82897c7d2-600x397.jpg 600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879317679-5ed484afcf30c90819fdc9a82897c7d2.jpg 2500w\" ><figcaption>\u65e7\u9065\u63a7\u5668\u662f\u7528\u6237\u4f53\u9a8c\u7684\u53e6\u4e00\u4e2a\u4f8b\u5b50\u3002\u6807\u51c6\u5316\u7684\u65b9\u5f0f\u5f88\u5c11\uff0c\u6240\u4ee5\u6bcf\u4e2a\u4eba\u90fd\u9700\u8981\u65f6\u95f4\u6765\u9002\u5e94\u3002<\/figcaption><\/figure>\n\n\n\n<p>\u5f53\u6700\u7ec8\u7528\u6237\u7684\u76ee\u6807\u6ca1\u6709\u5f97\u5230\u8003\u8651\u3001\u7406\u89e3\u6216\u8bbe\u8ba1\u65f6\uff0c\u5728\u6570\u5b57\u4e16\u754c\u4e2d\u7ecf\u5e38\u4f1a\u72af\u540c\u6837\u7684\u9519\u8bef\uff0c\u4f8b\u5982\u4ee4\u4eba\u6cae\u4e27\u7684\u7528\u6237\u6d41\u7a0b\u7ed9\u7528\u6237\u4f53\u9a8c\u589e\u52a0\u6469\u64e6\u6216\u6df7\u4e71\uff0c\u6216\u8005\u8868\u5355\u4e2d\u7684\u5b57\u6bb5\u592a\u591a\uff0c\u8981\u6c42\u592a\u591a\u5f88\u591a\u4fe1\u606f\u3002<\/p>\n\n\n\n<p>\u4e0e\u901a\u8fc7\u4f18\u8d28\u7528\u6237\u4f53\u9a8c\u9f13\u52b1\u4e60\u60ef\u6027\u4f7f\u7528\u4e0d\u540c\uff0c\u8bbe\u8ba1\u548c\u5b9e\u65bd\u4e0d\u4f73\u7684\u754c\u9762\u66f4\u6709\u53ef\u80fd\u5413\u8dd1\u6f5c\u5728\u7528\u6237\u2014\u2014\u4e86\u89e3\u7528\u6237\u7684\u6700\u6709\u6548\u65b9\u6cd5\u662f\u8fdb\u884c\u7528\u6237\u7814\u7a76\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"start-user-research-with-existing-sources-of-information\"><span id=\"%e4%bd%bf%e7%94%a8%e7%8e%b0%e6%9c%89%e4%bf%a1%e6%81%af%e6%ba%90%e5%bc%80%e5%a7%8b%e7%94%a8%e6%88%b7%e7%a0%94%e7%a9%b6\">\u4f7f\u7528\u73b0\u6709\u4fe1\u606f\u6e90\u5f00\u59cb\u7528\u6237\u7814\u7a76<\/span><\/h2>\n\n\n\n<p>\u7528\u6237\u7814\u7a76\u8fc7\u7a0b\u4f1a\u7a0d\u5fae\u5ef6\u957f\u65f6\u95f4\u7ebf\uff0c<a href=\"https:\/\/www.toptal.com\/designers\/user-research\/budget-ux-user-research\" target=\"_blank\" rel=\"noreferrer noopener\">\u5176\u6210\u672c\u4f1a\u6709\u6240\u4e0d\u540c<\/a>\uff0c\u4f46\u65f6\u95f4\u548c\u6210\u672c\u90fd\u53ef\u4ee5\u6700\u5c0f\u5316\u3002\u4e00\u79cd\u9009\u62e9\u662f\u4ece\u73b0\u6709\u7684\u3001\u6613\u4e8e\u8bbf\u95ee\u7684\u7528\u6237\u884c\u4e3a\u4fe1\u606f\u6e90\u5f00\u59cb\u3002\u5176\u4e2d\u4e00\u4e9b\u65b9\u6cd5\u53ef\u80fd\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u6570\u636e\u5206\u6790<\/li><li>\u7528\u6237\u8bc4\u8bba\u548c\u8bc4\u5206<\/li><li>\u5ba2\u6237\u652f\u6301<\/li><li>\u5e02\u573a\u8c03\u67e5<\/li><li>\u53ef\u7528\u6027\u6d4b\u8bd5<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"536\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-11821 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879326688-c60b6ec784d6618ab5cab926882c2173-1024x536.png\"  data-pk-srcset=\"https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879326688-c60b6ec784d6618ab5cab926882c2173-1024x536.png 1024w, 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id=\"%e6%95%b0%e6%8d%ae%e5%88%86%e6%9e%90\">\u6570\u636e\u5206\u6790<\/span><\/h3>\n\n\n\n<p>\u5982\u679c\u60a8\u6b63\u5728\u4f7f\u7528\u73b0\u6709\u4ea7\u54c1\uff0c\u60a8\u7684\u5ba2\u6237\u53ef\u80fd\u4f1a\u83b7\u5f97\u4e00\u4e9b\u6709\u5173\u5176\u4f7f\u7528\u7684\u6570\u636e\u548c\u89c1\u89e3\u3002<a href=\"https:\/\/www.nngroup.com\/articles\/analytics-user-experience\/\">\u7528\u6237\u6570\u636e\u5206\u6790<\/a>\u662f\u4e00\u79cd\u7528\u6237\u7814\u7a76\u65b9\u6cd5\uff0c\u65e8\u5728\u83b7\u5f97\u6709\u5173\u4e00\u822c\u4ea7\u54c1\u4f7f\u7528\u60c5\u51b5\u7684\u826f\u597d\u6982\u8ff0\uff1a\u6709\u591a\u5c11\u8bbf\u95ee\u8005\u8bbf\u95ee\u7f51\u7ad9\uff0c\u8bbf\u95ee\u91cf\u6700\u5927\u7684\u9875\u9762\uff0c\u6709\u591a\u5c11\u4eba\u4e0b\u8f7d\u8be5\u5e94\u7528\u7a0b\u5e8f\u4ee5\u53ca\u6765\u81ea\u54ea\u4e2a\u5730\u7406\u533a\u57df\uff0c\u8bbf\u95ee\u8005\u6765\u81ea\u4f55\u5904\uff0c\u4ed6\u4eec\u4ec0\u4e48\u65f6\u5019\u79bb\u5f00\uff0c\u4ed6\u4eec\u82b1\u4e86\u591a\u5c11\u65f6\u95f4\u4ee5\u53ca\u53bb\u54ea\u91cc&#8230;&#8230;\u7b49\u7b49\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u67e5\u770b\u7528\u6237\u6570\u636e\u5206\u6790\uff0c\u7cbe\u660e\u7684\u7814\u7a76\u4eba\u5458\u53ef\u4ee5\u5f00\u59cb\u5f97\u51fa\u4e00\u4e9b\u5173\u4e8e\u7528\u6237\u6b63\u5728\u505a\u4ec0\u4e48\u6216\u4e0d\u505a\u4ec0\u4e48\u4ee5\u53ca\u539f\u56e0\u7684\u7ed3\u8bba\u3002\u4f8b\u5982\uff0c\u67e5\u770b\u6ce8\u518c\u7684\u653e\u5f03\u7387\u53ef\u4ee5\u6307\u51fa\u8868\u5355\u8bbe\u8ba1\u4e2d\u7684\u4e00\u4e2a\u95ee\u9898\u3002\u5206\u6790\u6eda\u52a8\u6df1\u5ea6\u548c\u5bfc\u822a\u8def\u5f84\u53ef\u4ee5\u6697\u793a\u54ea\u4e9b\u5185\u5bb9\u5bf9\u8bbf\u95ee\u8005\u6700\u6709\u5438\u5f15\u529b\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"602\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-11822 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879332969-d8a370c0729fcef2dfccd46c12db8b26-1024x602.png\"  data-pk-srcset=\"https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879332969-d8a370c0729fcef2dfccd46c12db8b26-1024x602.png 1024w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879332969-d8a370c0729fcef2dfccd46c12db8b26-300x176.png 300w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879332969-d8a370c0729fcef2dfccd46c12db8b26-768x452.png 768w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879332969-d8a370c0729fcef2dfccd46c12db8b26-1536x904.png 1536w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879332969-d8a370c0729fcef2dfccd46c12db8b26-380x224.png 380w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879332969-d8a370c0729fcef2dfccd46c12db8b26-550x324.png 550w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879332969-d8a370c0729fcef2dfccd46c12db8b26-800x471.png 800w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879332969-d8a370c0729fcef2dfccd46c12db8b26-1160x682.png 1160w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879332969-d8a370c0729fcef2dfccd46c12db8b26-760x447.png 760w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879332969-d8a370c0729fcef2dfccd46c12db8b26-1100x647.png 1100w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879332969-d8a370c0729fcef2dfccd46c12db8b26-1600x941.png 1600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879332969-d8a370c0729fcef2dfccd46c12db8b26-600x353.png 600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879332969-d8a370c0729fcef2dfccd46c12db8b26.png 1700w\" 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https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879352121-d7b2fad15914f2336be94636f7c5b030-768x513.jpg 768w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879352121-d7b2fad15914f2336be94636f7c5b030-1536x1025.jpg 1536w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879352121-d7b2fad15914f2336be94636f7c5b030-380x254.jpg 380w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879352121-d7b2fad15914f2336be94636f7c5b030-550x367.jpg 550w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879352121-d7b2fad15914f2336be94636f7c5b030-800x534.jpg 800w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879352121-d7b2fad15914f2336be94636f7c5b030-1160x774.jpg 1160w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879352121-d7b2fad15914f2336be94636f7c5b030-760x507.jpg 760w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879352121-d7b2fad15914f2336be94636f7c5b030-1100x734.jpg 1100w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879352121-d7b2fad15914f2336be94636f7c5b030-1600x1068.jpg 1600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879352121-d7b2fad15914f2336be94636f7c5b030-600x401.jpg 600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879352121-d7b2fad15914f2336be94636f7c5b030.jpg 2000w\" ><figcaption>\u5ba2\u6237\u8bbf\u8c08\u548c\u7126\u70b9\u5c0f\u7ec4\u662f\u4ece\u771f\u5b9e\u7528\u6237\u90a3\u91cc\u83b7\u5f97\u53ef\u64cd\u4f5c\u53cd\u9988\u7684\u597d\u65b9\u6cd5\u3002<\/figcaption><\/figure>\n\n\n\n<p>\u5ba2\u6237\u652f\u6301\u63d0\u4f9b\u4e86\u4e00\u4e2a\u5f88\u597d\u7684\u673a\u4f1a\u6765\u4e86\u89e3\u6f5c\u5728\u7684\u6539\u8fdb\u9886\u57df\uff0c\u4f46\u60a8\u4ecd\u7136\u9700\u8981\u6df1\u5165\u4e86\u89e3\u4ea7\u54c1\u7684\u5185\u5728\u95ee\u9898\u7684\u8be6\u7ec6\u4fe1\u606f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"market-research\"><span id=\"%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5\">\u5e02\u573a\u8c03\u67e5<\/span><\/h3>\n\n\n\n<p>\u5ba2\u6237\u53ef\u80fd\u6709\u4e00\u4e9b\u5173\u4e8e\u5ba2\u6237\u7fa4\u7684\u57fa\u672c\u4fe1\u606f\uff0c\u4f8b\u5982\u51c6\u786e\u7684\u4eba\u53e3\u7edf\u8ba1\u4fe1\u606f\u6216\u5bf9\u4e0d\u540c\u7ec6\u5206\u5e02\u573a\u7684\u826f\u597d\u4e86\u89e3\u3002\u8fd9\u4e9b\u4fe1\u606f\u5bf9\u4e8e\u4e86\u89e3\u8d2d\u4e70\u51b3\u5b9a\u80cc\u540e\u7684\u4e00\u4e9b\u56e0\u7d20\u5f88\u6709\u4ef7\u503c\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u8003\u8651\u5e02\u573a\u7814\u7a76\u62a5\u544a\u7684\u4fe1\u606f\uff0c\u7528\u6237\u4f53\u9a8c\u4e13\u5bb6\u53ef\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u7528\u6237\u884c\u4e3a\u4e2d\u7684\u5404\u79cd\u56e0\u7d20\u3002\u8fd9\u9879\u7814\u7a76\u6709\u52a9\u4e8e\u63d0\u51fa\u6709\u5173\u76ee\u6807\u7528\u6237\u7684\u5e74\u9f84\u6216\u5730\u7406\u4f4d\u7f6e\u5982\u4f55\u5f71\u54cd\u4ed6\u4eec\u5bf9\u4ea7\u54c1\u7684\u7406\u89e3\u548c\u4f7f\u7528\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u5e02\u573a\u7814\u7a76\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u4fe1\u606f\u6765\u6e90\uff0c\u53ef\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6237\u7684\u60f3\u6cd5\u3001\u4ed6\u4eec\u7684\u8425\u9500\u76ee\u6807\u662f\u4ec0\u4e48\u4ee5\u53ca\u4ed6\u4eec\u7684\u5e02\u573a\u662f\u4ec0\u4e48\u6837\u7684\u3002\u4e3a\u4e86\u5f97\u51fa\u7ed3\u8bba\uff0c\u5e94\u8be5\u5c06\u5176\u4e0e\u5176\u4ed6\u7528\u6237\u4f53\u9a8c\u7814\u7a76\u4e00\u8d77\u8003\u8651\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"usability-testing\"><span id=\"%e5%8f%af%e7%94%a8%e6%80%a7%e6%b5%8b%e8%af%95\">\u53ef\u7528\u6027\u6d4b\u8bd5<\/span><\/h3>\n\n\n\n<p>\u5982\u679c\u5e78\u8fd0\u7684\u8bdd\uff0c\u60a8\u7684\u5ba2\u6237\u53ef\u80fd\u5df2\u7ecf\u8fdb\u884c\u4e86\u4e00\u4e9b\u53ef\u7528\u6027\u6d4b\u8bd5\uff0c\u5e76\u4e86\u89e3\u7528\u6237\u559c\u6b22\u6216\u4e0d\u559c\u6b22\u4ea7\u54c1\u7684\u54ea\u4e9b\u65b9\u9762\u3002\u8fd9\u4e9b\u6570\u636e\u5c06\u5e2e\u52a9\u60a8\u4e86\u89e3\u4eba\u4eec\u5982\u4f55\u4f7f\u7528\u4ea7\u54c1\u4ee5\u53ca\u5f53\u524d\u7684\u4f53\u9a8c\u662f\u4ec0\u4e48\u6837\u7684\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e0d\u662f\u5b9a\u91cf\u7814\u7a76\uff0c\u56e0\u6b64\u60a8\u4e0d\u4f1a\u5f97\u5230\u4efb\u4f55\u6570\u5b57\u548c\u7edf\u8ba1\u6570\u636e\uff0c\u4f46\u5b83\u53ef\u4ee5\u5e2e\u52a9\u60a8\u8bc6\u522b\u4e3b\u8981\u95ee\u9898\u5e76\u8ba9\u60a8\u66f4\u597d\u5730\u4e86\u89e3\u60a8\u7684\u7528\u6237\u7ec4\u5982\u4f55\u89e3\u91ca\u60a8\u7684\u754c\u9762\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"684\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-11824 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879369510-14869326320b62500677405962e969a1-1024x684.jpg\"  data-pk-srcset=\"https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879369510-14869326320b62500677405962e969a1-1024x684.jpg 1024w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879369510-14869326320b62500677405962e969a1-300x200.jpg 300w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879369510-14869326320b62500677405962e969a1-768x513.jpg 768w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879369510-14869326320b62500677405962e969a1-1536x1025.jpg 1536w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879369510-14869326320b62500677405962e969a1-380x254.jpg 380w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879369510-14869326320b62500677405962e969a1-550x367.jpg 550w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879369510-14869326320b62500677405962e969a1-800x534.jpg 800w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879369510-14869326320b62500677405962e969a1-1160x774.jpg 1160w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879369510-14869326320b62500677405962e969a1-760x507.jpg 760w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879369510-14869326320b62500677405962e969a1-1100x734.jpg 1100w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879369510-14869326320b62500677405962e969a1-1600x1068.jpg 1600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879369510-14869326320b62500677405962e969a1-600x401.jpg 600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879369510-14869326320b62500677405962e969a1.jpg 2000w\" 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href=\"https:\/\/www.interaction-design.org\/literature\/article\/task-analysis-a-ux-designer-s-best-friend\">\u4efb\u52a1\u5206\u6790<\/a>\u7ec3\u4e60\u53ef\u80fd\u662f\u4e00\u79cd\u8f83\u4f4e\u5f00\u9500\u7684\u53ef\u7528\u6027\u6d4b\u8bd5\u5b9a\u6027\u7814\u7a76\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p>\u5361\u7247\u5206\u7c7b\u7b49\u6d3b\u52a8\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4e86\u89e3\u7528\u6237\u5982\u4f55\u7ec4\u7ec7\u4fe1\u606f\u5e76\u786e\u5b9a\u5176\u4f18\u5148\u7ea7\u3002\u5728\u89c2\u5bdf\u7528\u6237\u5728\u9002\u5f53\u7684\u73af\u5883\u4e2d\u6d4f\u89c8\u60a8\u7684\u4ea7\u54c1\u7684\u540c\u65f6\u8fdb\u884c\u4e0a\u4e0b\u6587\u8bbf\u8c08\u5c06\u5e2e\u52a9\u60a8\u6df1\u5165\u4e86\u89e3\u4ed6\u4eec\u7684\u601d\u7ef4\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.toptal.com\/designers\/ux-consultants\/how-to-conduct-usability-testing-in-6-steps\" target=\"_blank\" rel=\"noreferrer noopener\">\u53ef\u7528\u6027\u6d4b\u8bd5<\/a>\u662f\u53e6\u4e00\u79cd\u8bc6\u522b\u4ea7\u54c1\u4e2d\u5173\u952e\u95ee\u9898\u533a\u57df\u7684\u597d\u65b9\u6cd5\u3002\u8fd8\u53ef\u4ee5\u9009\u62e9\u4f7f\u7528<a href=\"https:\/\/www.usertesting.com\/\">usertesting.com<\/a>\u7b49\u670d\u52a1\u6765\u6536\u96c6\u6570\u636e\uff0c\u4ece\u800c\u8fdb\u884c\u4e00\u4e9b\u5feb\u901f\u7684\u8fdc\u7a0b\u6d4b\u8bd5\u4f1a\u8bdd\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-educate-your-client-about-the-value-of-user-research\"><span id=\"%e5%a6%82%e4%bd%95%e6%95%99%e8%82%b2%e4%bd%a0%e7%9a%84%e5%ae%a2%e6%88%b7%e5%85%b3%e4%ba%8e%e7%94%a8%e6%88%b7%e7%a0%94%e7%a9%b6%e7%9a%84%e4%bb%b7%e5%80%bc\">\u5982\u4f55\u6559\u80b2\u4f60\u7684\u5ba2\u6237\u5173\u4e8e\u7528\u6237\u7814\u7a76\u7684\u4ef7\u503c<\/span><\/h2>\n\n\n\n<p>\u9884\u7b97\u53ef\u80fd\u5f88\u5c0f\uff0c\u800c\u4e14\u65f6\u95f4\u7d27\u8feb\uff0c\u4f46\u5ffd\u89c6\u7528\u6237\u7814\u7a76\u6700\u7ec8\u4f1a\u518d\u6b21\u56f0\u6270\u4f60\u3002\u901a\u8fc7\u8ba9\u60a8\u7684\u5ba2\u6237\u4e86\u89e3\u7528\u6237\u7814\u7a76\u7684\u597d\u5904\uff0c\u5e2e\u52a9\u4ed6\u4eec\u907f\u514d\u4ee3\u4ef7\u9ad8\u6602\u7684\u9677\u9631\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"536\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\" 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https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879380355-92a0fa1fff67707cff87bf60e16aa776-1-1600x837.png 1600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879380355-92a0fa1fff67707cff87bf60e16aa776-1-600x314.png 600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879380355-92a0fa1fff67707cff87bf60e16aa776-1.png 1720w\" ><figcaption>\u826f\u597d\u7684\u7528\u6237\u4f53\u9a8c\u7684\u6295\u8d44\u56de\u62a5\u7387\u662f\u591a\u5c11\uff1f\u77e5\u8bc6\u6e0a\u535a\u7684\u7528\u6237\u4f53\u9a8c\u4e13\u5bb6\u5fc5\u987b\u80fd\u591f\u5411\u5ba2\u6237\u4f20\u8fbe\u7528\u6237\u7814\u7a76\u7684\u4ef7\u503c\u3002<\/figcaption><\/figure>\n\n\n\n<p>\u5ba2\u6237\u53ef\u80fd\u575a\u6301\u8ba4\u4e3a\u6ca1\u6709\u5fc5\u8981\u8fdb\u884c\u7528\u6237\u7814\u7a76\uff0c\u56e0\u4e3a\u4ed6\u4eec\u4f9d\u8d56\u5e76\u4fe1\u4efb\u60a8\u4f5c\u4e3a UX \u4e13\u5bb6\u7684\u6280\u80fd\u3002\u4f5c\u4e3a 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https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879387702-55e76c1bf07841e6e211bf214ec42579-800x533.jpg 800w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879387702-55e76c1bf07841e6e211bf214ec42579-1160x773.jpg 1160w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879387702-55e76c1bf07841e6e211bf214ec42579-760x507.jpg 760w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879387702-55e76c1bf07841e6e211bf214ec42579-1100x733.jpg 1100w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879387702-55e76c1bf07841e6e211bf214ec42579-1600x1066.jpg 1600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879387702-55e76c1bf07841e6e211bf214ec42579-600x400.jpg 600w, 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href=\"https:\/\/www.toptal.com\/designers\/product-design\" target=\"_blank\" rel=\"noreferrer noopener\">\u4ea7\u54c1\u8bbe\u8ba1\u5e08<\/a>\u9700\u8981\u80fd\u591f\u8c03\u6574\u548c\u9002\u5e94\u8d8b\u52bf\u3001\u7528\u6237\u884c\u4e3a\u548c\u6280\u672f\u7684\u53d8\u5316\u3002\u8fd9\u4e9b\u51b3\u5b9a\u5e94\u8be5\u57fa\u4e8e\u7528\u6237\u4f53\u9a8c\u7814\u7a76\u505a\u51fa\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5176\u4ed6\u4eba\u4e3a\u4e0d\u540c\u9879\u76ee\u91c7\u7528\u7684\u5b9e\u8df5\u3002<\/p>\n\n\n\n<p>\u4e00\u4e9b\u5ba2\u6237\u6216\u5229\u76ca\u76f8\u5173\u8005\u53ef\u80fd\u575a\u6301\u8ba4\u4e3a\u4ed6\u4eec\u77e5\u9053\u5173\u4e8e\u4ed6\u4eec\u7528\u6237\u7684\u6240\u6709\u4fe1\u606f\uff0c\u56e0\u6b64\u7528\u6237\u7814\u7a76\u662f\u4e0d\u5fc5\u8981\u7684\u3002\u7136\u800c\uff0c\u5982\u679c\u6ca1\u6709\u6e05\u695a\u5730\u4e86\u89e3\u7528\u6237\u5728\u505a\u4ec0\u4e48\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u8fd9\u6837\u505a\uff0c\u5c31\u4f1a\u4e22\u5931\u4e00\u5927\u5757\u62fc\u56fe\u3002<\/p>\n\n\n\n<p>\u9080\u8bf7\u60a8\u7684\u5ba2\u6237\u53c2\u52a0\u7528\u6237\u9700\u6c42\u53d1\u73b0\u4f1a\u8bae\u5c06\u5e2e\u52a9\u4ed6\u4eec\u89c2\u5bdf\u7528\u6237\u5982\u4f55\u4f7f\u7528\u4ed6\u4eec\u7684\u4ea7\u54c1\u3002\u4ece\u5c0f\u578b\u6d4b\u8bd5\u5f00\u59cb\uff0c\u5e76\u4f7f\u7528\u8fdc\u7a0b\u53ef\u7528\u6027\u6d4b\u8bd5\u5de5\u5177\uff08\u4f8b\u5982<a href=\"https:\/\/www.usertesting.com\/\">usertesting.com\uff09<\/a>\u6765\u5feb\u901f\u4e86\u89e3\u4e00\u4e9b\u7528\u6237\u7684\u5b9e\u9645\u64cd\u4f5c\u548c\u89c6\u9891\u3002\u60a8\u7684\u5ba2\u6237\u53ef\u80fd\u4f1a\u5bf9\u7ed3\u679c\u611f\u5230\u60ca\u8bb6\u3002<\/p>\n\n\n\n<p>\u6765\u81ea\u8fd9\u4e9b\u7ec3\u4e60\u7684\u5de5\u4f5c\u4ea7\u54c1\u53ef\u200b\u200b\u80fd\u662f\u7528\u6237\u65c5\u7a0b\u5730\u56fe\u6216\u7528\u6237\u4efb\u52a1\u6d41\u3002\u4ee5\u53ef\u89c6\u5316\u6587\u6863\u4e3a\u76ee\u6807\uff0c\u786e\u5b9a\u672a\u89e3\u51b3\u7684\u95ee\u9898\uff0c\u4ee5\u4fbf\u60a8\u53ef\u4ee5\u5b9a\u4e49\u9700\u8981\u66f4\u591a\u7814\u7a76\u7684\u9886\u57df\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"682\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-11827 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879395501-77284400051f9f8f4aacaf5301b1ab81-1024x682.jpg\"  data-pk-srcset=\"https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879395501-77284400051f9f8f4aacaf5301b1ab81-1024x682.jpg 1024w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879395501-77284400051f9f8f4aacaf5301b1ab81-300x200.jpg 300w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879395501-77284400051f9f8f4aacaf5301b1ab81-768x512.jpg 768w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879395501-77284400051f9f8f4aacaf5301b1ab81-1536x1024.jpg 1536w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879395501-77284400051f9f8f4aacaf5301b1ab81-380x253.jpg 380w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879395501-77284400051f9f8f4aacaf5301b1ab81-550x367.jpg 550w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879395501-77284400051f9f8f4aacaf5301b1ab81-800x533.jpg 800w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879395501-77284400051f9f8f4aacaf5301b1ab81-1160x773.jpg 1160w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879395501-77284400051f9f8f4aacaf5301b1ab81-760x507.jpg 760w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879395501-77284400051f9f8f4aacaf5301b1ab81-1100x733.jpg 1100w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879395501-77284400051f9f8f4aacaf5301b1ab81-1600x1066.jpg 1600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879395501-77284400051f9f8f4aacaf5301b1ab81-600x400.jpg 600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1519879395501-77284400051f9f8f4aacaf5301b1ab81.jpg 2000w\" ><figcaption>UX \u8bbe\u8ba1\u5e08\u7ed8\u5236\u7528\u6237\u6d41\u7a0b\u548c\u5ba2\u6237\u65c5\u7a0b\u56fe\uff0c\u4ee5\u4e86\u89e3\u7528\u6237\u6b63\u5728\u4f53\u9a8c\u4ec0\u4e48\u3002<\/figcaption><\/figure>\n\n\n\n<p>\u4e00\u4e9b\u5ba2\u6237\u53ef\u80fd\u4f1a\u5c06<a href=\"https:\/\/www.interaction-design.org\/literature\/article\/personas-why-and-how-you-should-use-them\">\u89d2\u8272<\/a>\u4f5c\u4e3a\u7528\u6237\u7814\u7a76\u7684\u66ff\u4ee3\u54c1\u3002Personas 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