{"id":11856,"date":"2021-05-29T19:01:04","date_gmt":"2021-05-29T11:01:04","guid":{"rendered":"http:\/\/192.168.31.139\/uesdto\/?p=11856"},"modified":"2021-05-29T19:01:06","modified_gmt":"2021-05-29T11:01:06","slug":"%e8%ae%be%e8%ae%a1%e5%bf%83%e7%90%86%e5%ad%a6%e5%92%8c%e4%bb%a4%e4%ba%ba%e6%95%ac%e7%95%8f%e7%9a%84%e7%94%a8%e6%88%b7%e4%bd%93%e9%aa%8c%e7%9a%84%e7%a5%9e%e7%bb%8f%e7%a7%91%e5%ad%a6","status":"publish","type":"post","link":"https:\/\/www.uesdto.com\/?p=11856","title":{"rendered":"\u8bbe\u8ba1\u5fc3\u7406\u5b66\u548c\u4ee4\u4eba\u656c\u754f\u7684\u7528\u6237\u4f53\u9a8c\u7684\u795e\u7ecf\u79d1\u5b66"},"content":{"rendered":"\n<p>\u4f5c\u8005\uff1a<a href=\"https:\/\/www.toptal.com\/designers\/resume\/miklos-philips\" target=\"_blank\" rel=\"noreferrer noopener\">\u7c73\u514b\u6d1b\u65af\u00b7\u98de\u5229\u6d66<\/a><\/p>\n\n\n\n<p>\u539f\u6587\u5730\u5740\uff1a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.toptal.com\/designers\/ux\/design-psychology-neuroscience-of-ux\" target=\"_blank\">https:\/\/www.toptal.com\/designers\/ux\/design-psychology-neuroscience-of-ux<\/a><\/p>\n\n\n\n<p><strong>\u6709\u4e00\u79cd\u79d1\u5b66\u53ef\u4ee5\u89e3\u91ca\u4e3a\u4ec0\u4e48\u7279\u5b9a\u7684\u8bbe\u8ba1\u4f1a\u5438\u5f15\u60a8\u7684\u773c\u7403\u5e76\u8ba9\u60a8\u70ed\u8840\u6cb8\u817e\u3002<\/strong><\/p>\n\n\n\n<p>\u4eba\u7c7b\u7684\u5927\u8111\u662f\u61d2\u60f0\u7684\u3001\u6709\u504f\u89c1\u7684\uff0c\u5e76\u4e14\u5bb9\u6613\u8d70\u6377\u5f84\u3002<\/p>\n\n\n\n<p>\u5bf9\u4eba\u7c7b\u8ba4\u77e5\u7684\u7528\u6237\u4f53\u9a8c\u7814\u7a76\u53ef\u80fd\u662f\u7cca\u6d82\u7684\u3001\u4e0d\u79d1\u5b66\u7684\uff0c\u5e76\u4e14\u5145\u6ee1\u4e86\u9519\u8bef\u7684\u5047\u8bbe\u2014\u2014\u4e5f\u8bb8\u8fd9\u662f\u61d2\u60f0\u5927\u8111\u7684\u9519\u3002<\/p>\n\n\n\n<p>\u8ba4\u77e5\u662f\u590d\u6742\u7684\uff0c\u8bb8\u591a\u56e0\u7d20\u4f1a\u5f71\u54cd\u76f4\u89c9\u53cd\u5e94\u6216\u77ac\u95f4\u5370\u8c61\u3002<strong>\u5f53\u4f60\u95ee\u67d0\u4eba\uff1a\u201c\u4f60\u4e3a\u4ec0\u4e48\u8981\u90a3\u6837\u505a\uff1f\u201d&nbsp;\u4ed6\u4eec\u5f88\u6709\u53ef\u80fd\u65e0\u6cd5\u56de\u7b54\uff0c<\/strong>\u6216\u8005\u60a8\u4f1a\u8bef\u89e3\u4ed6\u4eec\u7684\u56de\u7b54\u3002<\/p>\n\n\n\n<p>\u8fdb\u5165\u795e\u7ecf\u79d1\u5b66\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"340\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-11857 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842019312-7bb6958b94f1022a12019c0a58373845-1024x340.jpg\"  data-pk-srcset=\"https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842019312-7bb6958b94f1022a12019c0a58373845-1024x340.jpg 1024w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842019312-7bb6958b94f1022a12019c0a58373845-300x100.jpg 300w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842019312-7bb6958b94f1022a12019c0a58373845-768x255.jpg 768w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842019312-7bb6958b94f1022a12019c0a58373845-1536x510.jpg 1536w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842019312-7bb6958b94f1022a12019c0a58373845-380x126.jpg 380w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842019312-7bb6958b94f1022a12019c0a58373845-550x183.jpg 550w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842019312-7bb6958b94f1022a12019c0a58373845-800x266.jpg 800w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842019312-7bb6958b94f1022a12019c0a58373845-1160x385.jpg 1160w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842019312-7bb6958b94f1022a12019c0a58373845-760x252.jpg 760w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842019312-7bb6958b94f1022a12019c0a58373845-1100x365.jpg 1100w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842019312-7bb6958b94f1022a12019c0a58373845-1600x531.jpg 1600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842019312-7bb6958b94f1022a12019c0a58373845-600x199.jpg 600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842019312-7bb6958b94f1022a12019c0a58373845.jpg 1900w\" ><\/figure>\n\n\n\n<p>\u867d\u7136\u89c2\u5bdf\u548c\u8bbf\u8c08\u7b49\u7814\u7a76\u65b9\u6cd5\u901a\u5e38\u9700\u8981 UX 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href=\"https:\/\/www.toptal.com\/designers\/product-design\">\u8bbe\u8ba1\u5e08<\/a>\u63d0\u4f9b\u4e00\u4e9b\u6280\u5de7\uff0c\u4ee5\u5e2e\u52a9\u5229\u7528\u795e\u7ecf\u79d1\u5b66\u7684\u529b\u91cf\u6765\u521b\u9020\u51fa\u8272\u7684\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"design-psychology-fast-thinking-slow-thinking\"><span id=\"%e8%ae%be%e8%ae%a1%e5%bf%83%e7%90%86%e5%ad%a6%ef%bc%9a%e5%bf%ab%e9%80%9f%e6%80%9d%e8%80%83%ef%bc%8c%e6%85%a2%e6%80%9d%e8%80%83\">\u8bbe\u8ba1\u5fc3\u7406\u5b66\uff1a\u5feb\u901f\u601d\u8003\uff0c\u6162\u601d\u8003<\/span><\/h2>\n\n\n\n<p>\u9a71\u52a8\u4eba\u7c7b\u884c\u4e3a\u7684\u5927\u90e8\u5206\u56e0\u7d20\u662f\u6f5c\u610f\u8bc6\u7684\uff0c\u8fd9\u5df2\u7ecf\u4e0d\u662f\u4ec0\u4e48\u79d8\u5bc6\u4e86\u3002\u5728\u4e00\u4e2a\u4eba\u9047\u5230\u4e00\u4e2a\u65b0\u7684\u5e94\u7528\u7a0b\u5e8f\u6216\u7f51\u7ad9\u540e\u7684\u51e0\u6beb\u79d2\u5185\uff0c\u6570\u767e\u4e07\u4e2a\u795e\u7ecf\u5143\u6fc0\u6d3b\uff0c\u5927\u8111\u505a\u51fa\u6570\u767e\u4e2a\u6f5c\u610f\u8bc6\u51b3\u5b9a\u3002<\/p>\n\n\n\n<p>\u6211\u5728\u201c\u6b63\u786e\u201d\u7684\u5730\u65b9\u5417\uff1f\u6211\u5e94\u8be5\u76f8\u4fe1\u8fd9\u4e2a\u7f51\u7ad9\u5417\uff1f<\/p>\n\n\n\n<p>YouTube UX \u7814\u7a76\u5458 Javier Bargas-Avila \u5728 2012 \u5e74\u7684<a href=\"https:\/\/research.google.com\/pubs\/pub38315.html\">\u4e00\u9879\u7814\u7a76<\/a>\u4e2d\u786e\u5b9a\uff0c<strong>\u4eba\u4eec\u5728\u7f51\u9875\u66dd\u5149\u540e\u7684\u524d 17 \u5230 50 \u6beb\u79d2\u5185\u5bf9\u7f51\u9875\u5f62\u6210\u5ba1\u7f8e\u53cd\u5e94<\/strong>\u3002<\/p>\n\n\n\n<p>\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u6765\u770b\uff0c\u773c\u775b\u7728\u773c\u9700\u8981 300-400 \u6beb\u79d2\u3002\u60a8\u7684\u4ea7\u54c1\u53ef\u80fd\u4f1a\u5728\u7728\u773c\u4e4b\u95f4\u6536\u5230\u5ba1\u5224\u3001\u5224\u51b3\u548c\u5224\u51b3\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u5370\u8c61\u53ef\u80fd\u4e0d\u4f1a\u8bb0\u5f55\uff0c\u4f46\u5b83\u4eec\u786e\u5b9e\u4f1a\u5f71\u54cd\u884c\u4e3a\u3002\u4f8b\u5982\uff0c<em>\u5982\u679c\u4e00\u4e2a\u7ad9\u70b9\u52a0\u8f7d\u7f13\u6162\u5e76\u4e14\u5927\u8111\u8bfb\u53d6\u52a0\u8f7d\u4e3a\u201c\u79bb\u9898\u201d\u7684\u7b2c\u4e00\u4e2a\u9879\u76ee\uff0c\u7528\u6237\u53ef\u80fd\u4f1a\u7acb\u5373\u79bb\u5f00\u800c\u4e0d\u662f\u7b49\u5f85\u7ad9\u70b9\u52a0\u8f7d\u3002<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"474\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-11858 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https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842026110-e6b32dd7276e2b07780e24654c4428cd-380x176.jpg 380w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842026110-e6b32dd7276e2b07780e24654c4428cd-550x254.jpg 550w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842026110-e6b32dd7276e2b07780e24654c4428cd-800x370.jpg 800w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842026110-e6b32dd7276e2b07780e24654c4428cd-1160x537.jpg 1160w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842026110-e6b32dd7276e2b07780e24654c4428cd-760x352.jpg 760w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842026110-e6b32dd7276e2b07780e24654c4428cd-1100x509.jpg 1100w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842026110-e6b32dd7276e2b07780e24654c4428cd-600x278.jpg 600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842026110-e6b32dd7276e2b07780e24654c4428cd.jpg 1600w\" ><\/figure>\n\n\n\n<p>\u50cf Facebook \u8fd9\u6837\u7684\u516c\u53f8\u6295\u5165\u4e86\u5927\u91cf\u8d44\u6e90\u6765\u7814\u7a76\u5143\u7d20\u7684\u52a0\u8f7d\u987a\u5e8f\u3002\u5982\u679c\u6709\u4eba\u767b\u5f55 Facebook \u5e76\u4e14\u6ca1\u6709\u770b\u5230\u4efb\u4f55\u901a\u77e5\u5fbd\u7ae0\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u7acb\u5373\u79bb\u5f00\u3002\u5982\u679c\u5fbd\u7ae0\u9996\u5148\u52a0\u8f7d\uff0c\u5b83\u4eec\u53ef\u80fd\u4f1a\u5728\u52a0\u8f7d\u5185\u5bb9\u4e30\u5bcc\u7684\u65b0\u95fb\u63d0\u8981\u65f6\u7b49\u5f85\u3002<\/p>\n\n\n\n<p>\u8bfa\u8d1d\u5c14\u5956\u83b7\u5f97\u8005\u4e39\u5c3c\u5c14\u00b7\u5361\u5c3c\u66fc (Daniel Kahneman) \u7684\u8457\u4f5c\u300a<a href=\"https:\/\/en.wikipedia.org\/wiki\/Thinking,_Fast_and_Slow\">\u601d\u8003\uff0c\u5feb\u4e0e\u6162\u300b<\/a>\u5c06\u4eba\u7c7b\u7684\u601d\u7ef4\u548c\u51b3\u7b56\u5206\u4e3a\u4e24\u4e2a\u7cfb\u7edf\uff0c\u4ee5\u5e2e\u52a9\u8bf4\u660e\u5dee\u5f02\u3002<\/p>\n\n\n\n<p><strong>\u7cfb\u7edf\u4e00\uff1a<\/strong>&nbsp;<em>\u5feb\u901f\u3001\u81ea\u52a8\u3001\u9891\u7e41\u3001\u60c5\u7eea\u5316\u3001\u523b\u677f\u3001\u6f5c\u610f\u8bc6\u3002<\/em><\/p>\n\n\n\n<p>\u7cfb\u7edf 1 \u601d\u7ef4\u662f<strong>\u53cd\u5e94\u6027\u7684\u2014\u2014<\/strong>\u8d1f\u8d23\u590d\u6742\u4f46\u672c\u80fd\u7684\u8ba4\u77e5\uff0c\u6bd4\u5982\u786e\u5b9a\u7269\u4f53\u4e4b\u95f4\u7684\u8ddd\u79bb\u6216\u786e\u5b9a\u60c5\u7eea\u53cd\u5e94\u3002\u4f60\u61d2\u60f0\u7684\u5927\u8111\u901a\u5e38\u9ed8\u8ba4\u4e3a\u7cfb\u7edf 1 \u601d\u7ef4\u3002<\/p>\n\n\n\n<p><strong>\u7cfb\u7edf 2\uff1a<\/strong>&nbsp;<em>\u7f13\u6162\u3001\u52aa\u529b\u3001\u903b\u8f91\u3001\u8ba1\u7b97\u3001\u6709\u610f\u8bc6\u3001\u4e0d\u9891\u7e41\u3002<\/em><\/p>\n\n\n\n<p>\u7cfb\u7edf 2 \u601d\u7ef4\u662f<strong>\u5206\u6790\u6027\u7684<\/strong>\uff0c\u9002\u7528\u4e8e\u66f4\u590d\u6742\u7684\u573a\u666f\uff0c\u4f8b\u5982\u786e\u5b9a\u9002\u5f53\u7684\u793e\u4ea4\u884c\u4e3a\u6216\u6bd4\u8f83\u5177\u6709\u4e0d\u540c\u4ef7\u683c\u548c\u7279\u5f81\u7684\u4e24\u79cd\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"414\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-11859 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"  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https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842032391-7b53685cecc1e9f6920120e89a470721-550x223.png 550w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842032391-7b53685cecc1e9f6920120e89a470721-800x324.png 800w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842032391-7b53685cecc1e9f6920120e89a470721-1160x470.png 1160w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842032391-7b53685cecc1e9f6920120e89a470721-760x308.png 760w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842032391-7b53685cecc1e9f6920120e89a470721-1100x445.png 1100w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842032391-7b53685cecc1e9f6920120e89a470721-1600x648.png 1600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842032391-7b53685cecc1e9f6920120e89a470721-600x243.png 600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842032391-7b53685cecc1e9f6920120e89a470721.png 1680w\" ><\/figure>\n\n\n\n<p>\u7531\u4e8e\u5927\u8111\u4e0d\u60f3\u5728\u6bcf\u6b21\u9762\u5bf9\u65b0\u60c5\u51b5\u65f6\u91cd\u65b0\u5904\u7406\u4fe1\u606f\u6216\u505a\u51fa\u65b0\u7684\u51b3\u5b9a\uff0c\u56e0\u6b64\u4eba\u7c7b\u7684\u5927\u90e8\u5206\u51b3\u7b56\u90fd\u5c5e\u4e8e\u7cfb\u7edf 1 \u6216\u201c\u5feb\u901f\u601d\u7ef4\u201d\u3002<\/p>\n\n\n\n<p>\u5f53\u5feb\u901f\u505a\u51fa\u51b3\u5b9a\u65f6\uff0c<strong>\u5927\u8111\u53ef\u80fd\u4f1a\u8fc7\u5ea6\u4f9d\u8d56\u56fe\u5f0f\u6216<\/strong>&nbsp;<a href=\"https:\/\/www.nngroup.com\/articles\/mental-models\/\"><strong>\u5fc3\u667a\u6a21\u578b\u2014\u2014<\/strong><\/a>\u719f\u6089\u7684\u4fe1\u606f\u548c\u4ea4\u4e92\u6a21\u5f0f\u3002\u5f53\u7cfb\u7edf 1 \u5f00\u59cb\u601d\u8003\u65f6\uff0c\u7cfb\u7edf 2 \u6c38\u8fdc\u4e0d\u4f1a\u751f\u6548\u3002\u4eba\u4eec\u53ef\u80fd\u6ca1\u6709\u610f\u8bc6\u5230\u4ed6\u4eec\u5927\u8111\u7684\u51b3\u7b56\u901f\u8bb0\uff0c\u4f46\u5b83\u5f3a\u70c8\u5f71\u54cd\u4e86\u4ed6\u4eec\u7684\u884c\u4e3a\u548c\u5bf9\u4ea7\u54c1\u7684\u770b\u6cd5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-science-of-psychology-in-design\"><span id=\"%e8%ae%be%e8%ae%a1%e5%bf%83%e7%90%86%e5%ad%a6\">\u8bbe\u8ba1\u5fc3\u7406\u5b66<\/span><\/h2>\n\n\n\n<p>\u4eba\u8111\u867d\u7136\u53ea\u5360\u5176\u8d28\u91cf\u7684 2%\uff0c\u4f46\u6d88\u8017\u4e86\u9ad8\u8fbe 25% 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href=\"https:\/\/www.usability.gov\/how-to-and-tools\/methods\/eye-tracking.html\">\u773c\u52a8\u8ffd\u8e2a\u76f8\u673a<\/a>\u8fdb\u884c\u7814\u7a76\u3002\u60c5\u7eea\u53cd\u5e94\u548c\u5524\u9192\u53ef\u4ee5\u901a\u8fc7<a href=\"https:\/\/www.media.mit.edu\/galvactivator\/faq.html\">\u76ae\u80a4\u4f20\u611f\u5668<\/a>\u6216\u9762\u90e8\u5206\u6790\u6765\u786e\u5b9a\u3002<a href=\"https:\/\/www.mayoclinic.org\/tests-procedures\/eeg\/about\/pac-20393875\">\u8111\u7535<\/a>\u53cd\u5e94\u53ef\u4ee5\u7528<a href=\"https:\/\/www.mayoclinic.org\/tests-procedures\/eeg\/about\/pac-20393875\">\u8111\u7535\u56fe<\/a>\u6d4b\u91cf\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"549\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-11860 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842042043-7446e3580b7f03cd0a29996d5a50a3e1-1024x549.jpg\"  data-pk-srcset=\"https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842042043-7446e3580b7f03cd0a29996d5a50a3e1-1024x549.jpg 1024w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842042043-7446e3580b7f03cd0a29996d5a50a3e1-300x161.jpg 300w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842042043-7446e3580b7f03cd0a29996d5a50a3e1-768x411.jpg 768w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842042043-7446e3580b7f03cd0a29996d5a50a3e1-1536x823.jpg 1536w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842042043-7446e3580b7f03cd0a29996d5a50a3e1-380x204.jpg 380w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842042043-7446e3580b7f03cd0a29996d5a50a3e1-550x295.jpg 550w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842042043-7446e3580b7f03cd0a29996d5a50a3e1-800x429.jpg 800w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842042043-7446e3580b7f03cd0a29996d5a50a3e1-1160x621.jpg 1160w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842042043-7446e3580b7f03cd0a29996d5a50a3e1-760x407.jpg 760w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842042043-7446e3580b7f03cd0a29996d5a50a3e1-1100x589.jpg 1100w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842042043-7446e3580b7f03cd0a29996d5a50a3e1-1600x857.jpg 1600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842042043-7446e3580b7f03cd0a29996d5a50a3e1-600x321.jpg 600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842042043-7446e3580b7f03cd0a29996d5a50a3e1.jpg 1680w\" ><figcaption>\u8111\u7535\u56fe (EEG) \u662f\u4e00\u79cd\u68c0\u6d4b\u5927\u8111\u4e2d\u7535\u6d3b\u52a8\u7684\u6d4b\u8bd5\u3002<\/figcaption><\/figure>\n\n\n\n<p>\u5bf9\u4e8e<a href=\"https:\/\/www.toptal.com\/designers\/ux\">\u8bbe\u8ba1\u5e08\u6765\u8bf4<\/a>\uff0c\u5728\u7728\u773c\u4e4b\u95f4\u6355\u6349\u67d0\u4eba\u7684\u5174\u8da3\u5e76\u4f20\u8fbe\u91cd\u8981\u4fe1\u606f\u542c\u8d77\u6765\u4f3c\u4e4e\u662f\u4e00\u9879\u4e0d\u53ef\u80fd\u5b8c\u6210\u7684\u4efb\u52a1\u3002\u5e78\u8fd0\u7684\u662f\uff0c\u5c31\u50cf\u795e\u7ecf\u79d1\u5b66\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u8bca\u65ad\u95ee\u9898\u4e00\u6837\uff0c\u5b83\u4e5f\u53ef\u4ee5\u63ed\u793a\u4e00\u822c\u7684\u89e3\u51b3\u65b9\u6848\u548c\u6700\u4f73\u5b9e\u8df5\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u4ece\u795e\u7ecf\u79d1\u5b66<a href=\"https:\/\/www.toptal.com\/designers\/ux-research\">\u7528\u6237\u4f53\u9a8c\u7814\u7a76<\/a>\u4e2d\u6c72\u53d6\u7684\u4e00\u4e9b\u4e00\u822c\u7ecf\u9a8c\u6559\u8bad\uff0c\u8bbe\u8ba1\u4eba\u5458\u5728\u8bbe\u8ba1\u6570\u5b57\u4ea7\u54c1\u65f6\u53ef\u4ee5\u5229\u7528\u8fd9\u4e9b\u7ecf\u9a8c\u6559\u8bad\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"design-psychology-tip-1-make-it-easy-to-identify\"><span id=\"%e8%ae%be%e8%ae%a1%e5%bf%83%e7%90%86%e5%ad%a6%e6%8a%80%e5%b7%a7-1%ef%bc%9a%e4%bd%bf%e5%85%b6%e6%98%93%e4%ba%8e%e8%af%86%e5%88%ab\">\u8bbe\u8ba1\u5fc3\u7406\u5b66\u6280\u5de7 #1\uff1a\u4f7f\u5176\u6613\u4e8e\u8bc6\u522b<\/span><\/h2>\n\n\n\n<p>\u6bcf\u4e2a\u4eba\u8bbf\u95ee\u7f51\u7ad9\u6216\u5e94\u7528\u7a0b\u5e8f\u65f6\u90fd\u5bf9\u5b83\u5e94\u8be5\u662f\u4ec0\u4e48\u6837\u5b50\u6709\u6240\u671f\u5f85\u3002\u63a5\u8fd1\u8fd9\u79cd\u671f\u671b\u6709\u52a9\u4e8e<a href=\"https:\/\/www.toptal.com\/designers\/all\">\u8bbe\u8ba1\u5e08<\/a>\u4ece\u5373\u65f6\u7684\u6f5c\u610f\u8bc6\u51b3\u7b56\u4e2d\u53d7\u76ca\u3002<\/p>\n\n\n\n<p>\u6253\u5f00\u60a8\u7684\u5e94\u7528\u7a0b\u5e8f\u6216\u7f51\u7ad9\u7684\u4eba\u60f3\u77e5\u9053 a) \u8fd9\u662f\u5426\u6709\u6211\u8981\u627e\u7684\u4e1c\u897f\uff1bb) \u8fd9\u662f\u9ad8\u8d28\u91cf\u7684\u5417\uff1f\u4fdd\u6301<strong>\u8bbe\u8ba1\u7b80\u5355\uff0c\u5c06\u54c1\u724c\u3001\u670d\u52a1\u548c\u4ea7\u54c1\u653e\u5728\u9996\u4f4d\uff0c<\/strong>\u6709\u52a9\u4e8e\u4eba\u4eec\u5b9a\u4f4d\u81ea\u5df1\u3002<\/p>\n\n\n\n<p>\u5c06\u4e00\u4e9b\u4fe1\u606f\u653e\u5728\u524d\u9762\u548c\u4e2d\u5fc3\u610f\u5473\u7740\u9632\u6b62\u5176\u4ed6\u4fe1\u606f\u5c06\u5176\u6324\u51fa\u3002<strong>\u5bf9\u8bbe\u8ba1\u8fdb\u884c\u6574\u7406\u4e0e\u91cd\u65b0\u6392\u5217\u7ec4\u4ef6\u540c\u6837\u91cd\u8981\u3002<\/strong><\/p>\n\n\n\n<p>\u4f60\u4f1a\u6ce8\u610f\u5230\u79d1\u6280\u516c\u53f8\u5411\u66f4\u7b80\u5355\u3001\u66f4\u4e0d\u62e5\u6324\u7684\u754c\u9762\u7684\u8f6c\u53d8\u3002\u8fd9\u4e9b<a href=\"https:\/\/www.toptal.com\/designers\/ux\/minimalist-brutalist-web-design\">\u6781\u7b80\u8bbe\u8ba1<\/a>\u5728\u4efb\u52a1\u5b8c\u6210\u65b9\u9762\u4f18\u4e8e\u66f4\u590d\u6742\u7684\u8bbe\u8ba1\uff0c\u5e76\u4e14<a href=\"http:\/\/www.pnas.org\/content\/110\/40\/E3858\">\u89c6\u89c9\u6e05\u6670\u5ea6\u4f1a\u5f71\u54cd<\/a>\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u7684<a href=\"http:\/\/www.pnas.org\/content\/110\/40\/E3858\">\u8d2d\u4e70\u51b3\u7b56<\/a>\u3002<\/p>\n\n\n\n<p>\u5b83\u88ab<a href=\"https:\/\/conversionxl.com\/blog\/why-simple-websites-are-scientifically-better\/\">\u79d1\u5b66\u8bc1\u660e<\/a>\u662f\u89c6\u89c9\u4e0a\u7b80\u6d01\u5e72\u51c0\u7684\u8bbe\u8ba1\uff0c\u66f4\u597d\u7684\u6267\u884c\u3002\u61d2\u60f0\u7684\u5927\u8111\u53ef\u4ee5\u7acb\u5373\u638c\u63e1\u7f51\u7ad9\u7684\u76ee\u7684\u5e76\u4e86\u89e3\u8981\u91c7\u53d6\u7684\u884c\u52a8\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"433\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-11861 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842051058-604f6d3edbf963de8899e6ce4900d1c8-1024x433.jpg\"  data-pk-srcset=\"https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842051058-604f6d3edbf963de8899e6ce4900d1c8-1024x433.jpg 1024w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842051058-604f6d3edbf963de8899e6ce4900d1c8-300x127.jpg 300w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842051058-604f6d3edbf963de8899e6ce4900d1c8-768x325.jpg 768w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842051058-604f6d3edbf963de8899e6ce4900d1c8-1536x649.jpg 1536w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842051058-604f6d3edbf963de8899e6ce4900d1c8-380x161.jpg 380w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842051058-604f6d3edbf963de8899e6ce4900d1c8-550x232.jpg 550w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842051058-604f6d3edbf963de8899e6ce4900d1c8-800x338.jpg 800w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842051058-604f6d3edbf963de8899e6ce4900d1c8-1160x490.jpg 1160w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842051058-604f6d3edbf963de8899e6ce4900d1c8-760x321.jpg 760w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842051058-604f6d3edbf963de8899e6ce4900d1c8-1100x465.jpg 1100w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842051058-604f6d3edbf963de8899e6ce4900d1c8-1600x676.jpg 1600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842051058-604f6d3edbf963de8899e6ce4900d1c8-600x254.jpg 600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842051058-604f6d3edbf963de8899e6ce4900d1c8.jpg 1680w\" ><figcaption>\u566a\u97f3\u4e0e\u5e73\u9759\u3002<br>\u8c37\u6b4c\u4f18\u5316\u4e86\u4ed6\u4eec\u7684\u7f51\u7ad9\uff0c\u5c06\u7528\u6237\u7684\u6ce8\u610f\u529b\u5438\u5f15\u5230\u4ed6\u4eec\u7684\u6807\u5fd7\u4e0a\u5e76\u9f13\u52b1\u4e0e\u641c\u7d22\u6846\u7684\u4e92\u52a8\u3002<br>2017 \u5e74\uff0c\u5b83\u4eec\u5360\u7f51\u7edc\u641c\u7d22\u603b\u6d41\u91cf\u7684 80.5%\uff0c\u9ad8\u4e8e 2016 \u5e74\u7684 65.5%<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"design-psychology-tip-2-indicate-whats-coming\"><span id=\"%e8%ae%be%e8%ae%a1%e5%bf%83%e7%90%86%e5%ad%a6%e6%8f%90%e7%a4%ba2%ef%bc%9a%e6%8c%87%e5%87%ba%e5%8d%b3%e5%b0%86%e5%8f%91%e7%94%9f%e7%9a%84%e4%ba%8b%e6%83%85\">\u8bbe\u8ba1\u5fc3\u7406\u5b66\u63d0\u793a#2\uff1a\u6307\u51fa\u5373\u5c06\u53d1\u751f\u7684\u4e8b\u60c5<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.nngroup.com\/articles\/priming\/\">\u5e95\u6f06<\/a>\u5bf9\u4e8e\u4e00\u4e9b\u5373\u5c06\u5230\u6765\u7684\u4fe1\u606f\u6216\u4e92\u52a8\uff0c\u6216\u51c6\u5907\u6709\u4eba\u53ef\u4ee5\u63d0\u9ad8\u7528\u6237\u7684\u7406\u89e3\u80fd\u529b\u548c\u5e94\u5bf9\u65b0\u7684\u4fe1\u606f\u3002\u60a8\u53ef\u4ee5\u8ba9\u67d0\u4eba\u671f\u5f85\u8bf8\u5982 UI \u5143\u7d20\u3001\u67d0\u4e9b\u4ea4\u4e92\u6216\u6d41\u7a0b\u4e2d\u7684\u65f6\u95f4\u4e4b\u7c7b\u7684\u4e1c\u897f\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0cYelp \u4f7f\u7528\u9644\u52a0\u5c4f\u5e55\u6765\u63d0\u9192\u7528\u6237\u4ed6\u4eec\u5c06\u79bb\u5f00 Yelp \u8bbf\u95ee\u7b2c\u4e09\u65b9\u7ad9\u70b9\u3002\u989d\u5916\u7684\u4e0a\u4e0b\u6587\u6709\u52a9\u4e8e\u5411\u7528\u6237\u53d1\u51fa\u4fe1\u53f7\uff0c\u671f\u5f85\u65b0\u7684\u8bbe\u8ba1\u548c\u4fe1\u606f\u67b6\u6784\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"437\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-11862 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842060078-a86d8c9b9fae32ae5480d5123a0531e7-1024x437.png\"  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https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842060078-a86d8c9b9fae32ae5480d5123a0531e7-550x235.png 550w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842060078-a86d8c9b9fae32ae5480d5123a0531e7-800x341.png 800w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842060078-a86d8c9b9fae32ae5480d5123a0531e7-1160x495.png 1160w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842060078-a86d8c9b9fae32ae5480d5123a0531e7-760x324.png 760w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842060078-a86d8c9b9fae32ae5480d5123a0531e7-1100x469.png 1100w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842060078-a86d8c9b9fae32ae5480d5123a0531e7-1600x683.png 1600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842060078-a86d8c9b9fae32ae5480d5123a0531e7-2320x990.png 2320w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842060078-a86d8c9b9fae32ae5480d5123a0531e7-600x256.png 600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842060078-a86d8c9b9fae32ae5480d5123a0531e7.png 2500w\" ><\/figure>\n\n\n\n<p>\u542f\u52a8\u662f\u4e00\u628a\u53cc\u5203\u5251\u3002<strong>\u60a8\u4e0d\u6253\u7b97\u4f20\u8fbe\u7684\u4fe1\u606f\u4ecd\u7136\u4f1a\u5f71\u54cd\u51b3\u7b56<\/strong>\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u7684\u6444\u5f71\u516c\u53f8\u53ea\u5c55\u793a\u5a74\u513f\u7684\u7167\u7247\uff0c\u90a3\u4e48\u4eba\u4eec\u53ef\u80fd\u4f1a\u9519\u8bef\u5730\u8ba4\u4e3a\u60a8\u53ea\u4e3a\u5a74\u513f\u5ba2\u6237\u63d0\u4f9b\u670d\u52a1\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"design-psychology-tip-3-organize-for-lazy-readers\"><span id=\"%e8%ae%be%e8%ae%a1%e5%bf%83%e7%90%86%e5%ad%a6%e6%8a%80%e5%b7%a7-3%ef%bc%9a%e4%b8%ba%e6%87%92%e6%83%b0%e7%9a%84%e8%af%bb%e8%80%85%e7%bb%84%e7%bb%87\">\u8bbe\u8ba1\u5fc3\u7406\u5b66\u6280\u5de7 #3\uff1a\u4e3a\u61d2\u60f0\u7684\u8bfb\u8005\u7ec4\u7ec7<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.usability.gov\/how-to-and-tools\/methods\/eye-tracking.html\">\u773c\u52a8\u8ffd\u8e2a<\/a>\u7814\u7a76\u80fd\u591f\u8ddf\u8e2a\u4e00\u4e2a\u4eba\u5728\u4e0e\u4ea7\u54c1\u4e92\u52a8\u65f6\u7684\u76ee\u5149\u3002\u4ed6\u4eec\u53ef\u4ee5\u5236\u4f5c\u70ed\u56fe\uff0c\u663e\u793a\u4e13\u6ce8\u4e8e\u5c4f\u5e55\u67d0\u4e00\u90e8\u5206\u7684\u65f6\u95f4\u957f\u5ea6\uff0c\u6216\u8005\u773c\u775b\u5982\u4f55\u5728\u9875\u9762\u4e0a\u8df3\u52a8\u7684\u5730\u56fe\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u77e5\u9053\uff0c\u8de8\u884c\u4e1a\u548c\u5e94\u7528\u7a0b\u5e8f\u7c7b\u578b\uff0c<strong>\u5927\u8111\u901a\u5e38\u4ee5 F \u6a21\u5f0f<\/strong>\uff08\u6216 E \u6a21\u5f0f\uff09<strong>\u626b\u63cf\u4fe1\u606f<\/strong>\u3002\u8be5\u4eba\u67e5\u770b\u9876\u90e8\u7684\u4fe1\u606f\uff0c\u5411\u53f3\u9605\u8bfb\uff0c\u7136\u540e\u5411\u4e0b\u626b\u63cf\u9875\u9762\u4ee5\u67e5\u627e\u76f8\u5173\u4fe1\u606f\u6216\u56fe\u6807\u3002<\/p>\n\n\n\n<p>\u6253\u7834 F \u6a21\u5f0f\u2014\u2014\u4f8b\u5982\uff0c\u5c06\u91cd\u8981\u4fe1\u606f\u653e\u5728\u53f3\u4e0b\u89d2\u2014\u2014\u4f1a\u4f7f\u5176\u66f4\u96be\u627e\u5230\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"549\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-11863 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842068452-73cccde22d37962ce63a324203a9c74a-1024x549.jpg\"  data-pk-srcset=\"https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842068452-73cccde22d37962ce63a324203a9c74a-1024x549.jpg 1024w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842068452-73cccde22d37962ce63a324203a9c74a-300x161.jpg 300w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842068452-73cccde22d37962ce63a324203a9c74a-768x411.jpg 768w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842068452-73cccde22d37962ce63a324203a9c74a-1536x823.jpg 1536w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842068452-73cccde22d37962ce63a324203a9c74a-380x204.jpg 380w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842068452-73cccde22d37962ce63a324203a9c74a-550x295.jpg 550w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842068452-73cccde22d37962ce63a324203a9c74a-800x429.jpg 800w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842068452-73cccde22d37962ce63a324203a9c74a-1160x621.jpg 1160w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842068452-73cccde22d37962ce63a324203a9c74a-760x407.jpg 760w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842068452-73cccde22d37962ce63a324203a9c74a-1100x589.jpg 1100w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842068452-73cccde22d37962ce63a324203a9c74a-1600x857.jpg 1600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842068452-73cccde22d37962ce63a324203a9c74a-600x321.jpg 600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842068452-73cccde22d37962ce63a324203a9c74a.jpg 1680w\" ><figcaption>\u773c\u52a8\u8ffd\u8e2a\u70ed\u56fe\u663e\u793a\u53c2\u4e0e\u8005\u4e13\u6ce8\u4e8e\u9875\u9762\u6bcf\u4e2a\u90e8\u5206\u7684\u65f6\u95f4\u957f\u5ea6\u3002<br>\u6ce8\u610f\u6ce8\u610f\u529b\u7684 F \u6a21\u5f0f\uff0c\u5f53\u4eba\u5411\u4e0b\u79fb\u52a8\u9875\u9762\u65f6\uff0c\u6ce8\u610f\u529b\u4f1a\u4e0b\u964d\u3002<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tame-your-text\"><span id=\"%e9%a9%af%e6%9c%8d%e4%bd%a0%e7%9a%84%e6%96%87%e5%ad%97\">\u9a6f\u670d\u4f60\u7684\u6587\u5b57<\/span><\/h3>\n\n\n\n<p>\u6839\u636e<a href=\"https:\/\/www.nngroup.com\/articles\/how-users-read-on-the-web\/\">Nielsen Norman<\/a>\u5bf9 45,237 \u6b21\u9875\u9762\u6d4f\u89c8\u7684<a href=\"https:\/\/www.nngroup.com\/articles\/how-users-read-on-the-web\/\">\u7814\u7a76<\/a>\uff0c\u4eba\u4eec\u53ea\u9605\u8bfb\u4e86\u9875\u9762\u4e0a\u5927\u7ea6 20% \u7684\u6587\u672c\u3002\u66f4\u7cdf\u7cd5\u7684\u662f\uff0c\u5728\u5185\u5bb9\u66f4\u591a\u7684\u7f51\u7ad9\u4e0a\uff0c\u4eba\u4eec\u6bcf\u589e\u52a0 100 \u4e2a\u6587\u672c\u5b57\u53ea\u591a\u82b1\u5927\u7ea6 4 \u79d2\u3002<\/p>\n\n\n\n<p>\u5728\u4eba\u4eec\u65e0\u6cd5\u9010\u5b57\u9605\u8bfb\u7684\u4e16\u754c\u4e2d\uff0cNielsen Norman<strong>\u5bf9\u53ef\u626b\u63cf\u6587\u672c<\/strong>\u91c7\u7528<strong>\u4ee5\u4e0b\u51c6\u5219<\/strong>\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u7a81\u51fa\u663e\u793a\u7684<strong>\u5173\u952e\u5b57<\/strong><\/li><li>\u6709\u610f\u4e49\u7684<strong>\u526f\u6807\u9898<\/strong><\/li><li>\u9879\u76ee\u7b26\u53f7<strong>\u5217\u8868<\/strong><\/li><li>\u6bcf\u6bb5<strong>\u4e00\u4e2a\u60f3\u6cd5<\/strong><\/li><li>\u8be5<a href=\"https:\/\/www.nngroup.com\/articles\/inverted-pyramids-in-cyberspace\/\">\u5012\u91d1\u5b57\u5854<\/a>\u98ce\u683c-<strong>\u4e0e\u7ed3\u8bba\u5f00\u59cb<\/strong><\/li><li>\u4f20\u7edf\u5199\u4f5c<strong>\u5b57\u6570\u7684\u4e00\u534a<\/strong>\uff08\u6216\u66f4\u5c11\uff09<\/li><li><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"640\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-11864 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842075307-a47a011e92e0e5007029e6fe0cc678b2-1024x640.png\"  data-pk-srcset=\"https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842075307-a47a011e92e0e5007029e6fe0cc678b2-1024x640.png 1024w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842075307-a47a011e92e0e5007029e6fe0cc678b2-300x188.png 300w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842075307-a47a011e92e0e5007029e6fe0cc678b2-768x480.png 768w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842075307-a47a011e92e0e5007029e6fe0cc678b2-1536x960.png 1536w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842075307-a47a011e92e0e5007029e6fe0cc678b2-380x238.png 380w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842075307-a47a011e92e0e5007029e6fe0cc678b2-550x344.png 550w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842075307-a47a011e92e0e5007029e6fe0cc678b2-800x500.png 800w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842075307-a47a011e92e0e5007029e6fe0cc678b2-1160x725.png 1160w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842075307-a47a011e92e0e5007029e6fe0cc678b2-760x475.png 760w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842075307-a47a011e92e0e5007029e6fe0cc678b2-1100x688.png 1100w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842075307-a47a011e92e0e5007029e6fe0cc678b2-1600x1000.png 1600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842075307-a47a011e92e0e5007029e6fe0cc678b2-600x375.png 600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842075307-a47a011e92e0e5007029e6fe0cc678b2.png 1680w\" ><figcaption>\u8be5\u7ad9\u70b9\u4e0a\u7684\u5927\u91cf\u6587\u672c\u96be\u4ee5\u6d88\u5316\u2014\u2014\u7528\u6237\u53ef\u80fd\u4f1a\u7acb\u5373\u9000\u51fa\u800c\u4e0d\u662f\u7ee7\u7eed\u9605\u8bfb\u3002<br>\u6587\u672c\u662f\u7edf\u4e00\u7684\uff0c\u6ca1\u6709\u7c97\u4f53\u6216\u9879\u76ee\u7b26\u53f7\u3002<br>\u7ae0\u8282\u6807\u9898\u662f\u901a\u7528\u7684\uff0c\u5982\u679c\u4e0d\u9605\u8bfb\u5c31\u5f88\u96be\u51c6\u786e\u89e3\u6790\u3002<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"work-with-color-pop-and-contrast\"><span id=\"%e4%bd%bf%e7%94%a8%e6%b5%81%e8%a1%8c%e8%89%b2%e5%92%8c%e5%af%b9%e6%af%94%e5%ba%a6\">\u4f7f\u7528\u6d41\u884c\u8272\u548c\u5bf9\u6bd4\u5ea6<\/span><\/h3>\n\n\n\n<p>\u6587\u672c\u7ec4\u7ec7\u548c\u4f4d\u7f6e\u5e76\u4e0d\u662f\u8bbe\u8ba1\u4e2d\u552f\u4e00\u7684\u91cd\u8981\u56e0\u7d20\u3002\u8272\u5f69\u7406\u8bba\u3001\u6743\u91cd\u548c\u5bf9\u6bd4\u5ea6\u53ef\u7528\u4e8e\u5f15\u5bfc\u7528\u6237\u6ce8\u610f\u3002<\/p>\n\n\n\n<p>NASA \u7684\u9a7e\u9a76\u8231\u8bbe\u8ba1\u56e2\u961f\u4f7f\u7528\u4eae\u5ea6\u2014\u2014\u6216\u8005\u8bbe\u8ba1\u7684\u611f\u77e5\u4eae\u5ea6\u2014\u2014\u6765\u5e2e\u52a9\u7ba1\u7406\u98de\u884c\u5458\u5728\u4e00\u4e2a\u5145\u6ee1\u7ade\u4e89\u4fe1\u606f\u7684\u533a\u57df\u7684\u6ce8\u610f\u529b\u3002\u5728<a href=\"https:\/\/colorusage.arc.nasa.gov\/design_lum_0.php\">\u9a7e\u9a76\u8231\u8bbe\u8ba1\u56e2\u961f\u4f7f\u7528\u8272\u5f69\u548c\u5bf9\u6bd4\u5ea6<\/a>\u7ed9\u4e88\u89c6\u89c9\u7a81\u51fa\u6700\u91cd\u8981\u7684\u5143\u7d20\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"529\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-11866 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842084009-5cbe18287aca3881e66430760ca1820a-1-1024x529.jpg\"  data-pk-srcset=\"https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842084009-5cbe18287aca3881e66430760ca1820a-1-1024x529.jpg 1024w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842084009-5cbe18287aca3881e66430760ca1820a-1-300x155.jpg 300w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842084009-5cbe18287aca3881e66430760ca1820a-1-768x397.jpg 768w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842084009-5cbe18287aca3881e66430760ca1820a-1-1536x794.jpg 1536w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842084009-5cbe18287aca3881e66430760ca1820a-1-380x196.jpg 380w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842084009-5cbe18287aca3881e66430760ca1820a-1-550x284.jpg 550w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842084009-5cbe18287aca3881e66430760ca1820a-1-800x413.jpg 800w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842084009-5cbe18287aca3881e66430760ca1820a-1-1160x599.jpg 1160w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842084009-5cbe18287aca3881e66430760ca1820a-1-760x393.jpg 760w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842084009-5cbe18287aca3881e66430760ca1820a-1-1100x568.jpg 1100w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842084009-5cbe18287aca3881e66430760ca1820a-1-1600x827.jpg 1600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842084009-5cbe18287aca3881e66430760ca1820a-1-600x310.jpg 600w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842084009-5cbe18287aca3881e66430760ca1820a-1.jpg 1680w\" ><\/figure>\n\n\n\n<p>\u4eae\u5ea6\u548c<a href=\"https:\/\/www.w3.org\/TR\/UNDERSTANDING-WCAG20\/visual-audio-contrast-contrast.html\">\u5bf9\u6bd4\u5ea6<\/a>\u53ef\u7528\u4e8e\u6574\u4e2a\u4ea7\u54c1\u4ee5\u7a81\u51fa\u6216\u6de1\u5316\u7279\u5b9a\u4fe1\u606f\uff0c\u4f46\u5b83\u6700\u5e38\u7528\u4e8e\u6309\u94ae\u6216\u53f7\u53ec\u6027\u7528\u8bed\u8bbe\u8ba1\u4e2d\u3002\u6b63\u5982\u60a8\u5728\u4e0b\u9762\u7684\u7ea2\u8272\u793a\u4f8b\u6309\u94ae\u4e2d\u770b\u5230\u7684\uff0c\u867d\u7136\u5de6\u4e0a\u89d2\u7684\u6309\u94ae\u9971\u548c\u5ea6\u6700\u9ad8\uff0c\u4f46\u5b83\u201c\u611f\u89c9\u201d\u6700\u4eae\uff0c\u56e0\u4e3a\u5bf9\u6bd4\u5ea6\u6700\u9ad8\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"435\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-11867 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842089790-a03d1690e42e6b9945e921e9d13fab5b-1024x435.png\"  data-pk-srcset=\"https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842089790-a03d1690e42e6b9945e921e9d13fab5b-1024x435.png 1024w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842089790-a03d1690e42e6b9945e921e9d13fab5b-300x127.png 300w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842089790-a03d1690e42e6b9945e921e9d13fab5b-768x326.png 768w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842089790-a03d1690e42e6b9945e921e9d13fab5b-1536x652.png 1536w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842089790-a03d1690e42e6b9945e921e9d13fab5b-380x161.png 380w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842089790-a03d1690e42e6b9945e921e9d13fab5b-550x234.png 550w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842089790-a03d1690e42e6b9945e921e9d13fab5b-800x340.png 800w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842089790-a03d1690e42e6b9945e921e9d13fab5b-1160x492.png 1160w, https:\/\/uesdtofile.uesdto.com\/wp-content\/uploads\/2021\/05\/toptal-blog-image-1520842089790-a03d1690e42e6b9945e921e9d13fab5b-760x323.png 760w, 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